Context-aware merchandising

It's raining in Berlin.
Sell umbrellas.
Heatwave this weekend.
Push the fans.
Pollen count is spiking.
Feature air purifiers.
Long weekend ahead.
Promote picnic sets.

Contexell watches your city's live context — events, local news, holidays, neighborhood patterns, public attention, and weather — and tells you which products in your catalog to promote today. With plain-language reasons and ready-to-use promo copy.

60 sec to first ranking 0 shop plugins EN + DE promo copy
Live in Berlin right now: reading signals…
Works with Shopify·WooCommerce·CSV / JSON·Berlin context intelligence — no plugin, no code.
What Contexell does

Your shop already has the right products.
Contexell tells you when to push them.

Most merchandising tools look backwards, at what sold last month. Contexell looks at the city: events, calendar moments, local news, neighborhood context, public attention, and weather — then finds which of your products fits the moment.

1 · Sense

We watch your city, live

Events, GDELT local news, Wikimedia attention, OpenStreetMap neighborhood context, holidays, weather, UV, pollen and air quality — fetched every 3 hours and turned into clear signals like 🌧️ rain expected, 🎵 large music event, or 🏢 office-dense area.

2 · Match

Contexell maps your catalog to those signals

Contexell reads every product once and records which real-world moments it fits — umbrellas ↔ rain, fans ↔ heat, picnic sets ↔ long weekends. Every mapping is validated, capped, and comes with evidence you can read.

3 · Act

You get today's ranked promotions

A deterministic formula scores your catalog against today's signals. Top products, plain-language reasons, and promo copy in English + German, ready to paste into your newsletter or homepage.

How it works

From store URL to ranked promotions
in about a minute.

https://your-store.comImport
1

Paste your store URL

We read your public catalog automatically — Shopify, WooCommerce, or any store with standard product data. Or upload CSV / JSON.

142/200 products enriched…
2

We enrich every product

Contexell maps each product to context signals, with validation on every answer. Takes seconds, runs once per catalog.

1 Compact Umbrella
2 Rain Poncho
3

Check in every morning

Open the dashboard (or call the API) and get today's top products — scored, explained, with copy you can ship as-is.

No mock data

This is Berlin, right now.

The signals below are live — the same ones the ranking engine is using at this moment. Open the demo, load the sample catalog, and watch products react to today's actual city context.

Open the live demo
Berlin · today
reading signals…

Signals refresh every 3 hours from public context sources.

Why merchants pick Contexell

Reasons, not black boxes.

🌦️

Real-world signals

Events, local news, holidays, neighborhood context, public attention, weather and air quality — not last quarter's spreadsheet.

🧭

Explainable ranking

A deterministic formula ranks products — same inputs, same output, evidence included.

✍️

Copy included

Every recommendation ships with a promo line in English and German, ready to paste.

🔗

One-minute setup

Store discovery reads your public catalog. No plugin, no API keys from your shop, no code.

👍

Feedback loop

Mark what you'd actually promote — your input is stored against every recommendation.

API underneath

Everything in the dashboard is a clean JSON API, ready to embed in your own stack.

Built for independent merchants

Try it on your real catalog before you change your shop.

Contexell reads public product data or a CSV export, ranks products against today's context, and gives you a morning action list. Nothing is installed in your store and you can delete the workspace if it is not useful.

Best fit today Weather-sensitive catalogs
Good examples Fashion, convenience, outdoor, home, pharmacy
You get Top products, reasons, copy, and feedback history
Early access is free while the product is being shaped with real merchant catalogs.
For developers

A dashboard for merchants.
An API for builders.

Every recommendation is one POST away. Deterministic output, reasons included, zero external calls in the ranking path — built to embed in shop backends, newsletter tooling and ad automation.

See it live →
curl -X POST https://contexell.app/api/recommend \
  -H "Content-Type: application/json" \
  -d '{"session_id": "your-workspace", "top_k": 10}'

{
  "rank": 1,
  "product_id": "sku_umbrella_001",
  "score": 0.83,
  "reasons": [
    "Rain expected in Berlin today (74%)…",
    "Product matches rain context: waterproof",
    "In stock (320 units)"
  ],
  "suggested_copy": "Regen in Berlin? Bleib trocken…"
}
FAQ

Questions merchants ask us.

Which shops does Contexell work with?

Shopify and WooCommerce stores import automatically from your public catalog. Any other store works too if it publishes standard product data (schema.org) — and every store can upload CSV or JSON. Nothing gets installed in your shop.

How does Contexell decide what to promote?

Contexell first maps your products to real-world contexts, with every answer validated against a fixed list of signals. The daily ranking itself is a deterministic formula: same catalog, same context, same result. Every score comes with readable reasons.

Where does the context data come from?

Weather, UV, pollen and air quality from Open-Meteo; public holidays from Nager.Date. Signals refresh every 3 hours and are cached, so your recommendations always load instantly.

What does it cost?

Contexell is free while in early access — no payment details required. Early users shape the roadmap and keep preferential pricing later.

What happens to my data?

Anonymous demo sessions are deleted after 7 days. With a free account your workspace is kept so your enriched catalog is ready every morning. We store product data only — no customer data ever touches Contexell.

Tomorrow has weather too.

Connect your store today and know what to promote every morning — free while in early access.